And it’s not our fault. It’s the messaging, the branding, the marketing. If you made a product you were sure was great and it didn’t end up selling at all, would you blame the consumers who didn’t buy it? Or would you step back and take a long look at your marketing strategy?
It's possible the problem is that messaging and marketing have focused on all individual behavior, rather than changing the behavior of a small number of powerful people. The premise of this piece is that solving climate change requires attention to "people". But what if that is wrong?